May 2019 - August 2019
Pontiac, MI
Reroot Pontiac
As a Marketing Intern for Reroot Pontiac, I managed daily creation of social media content on Facebook, Twitter, and Instagram. I also developed and published monthly newsletters and created informational brochures and flyers to increase public engagement.
Goal: Increase brand awareness and community engagement
Type: Internship
Role: Marketing Intern
Skills: Marketing, Graphic Design, Social Media
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About the Project
Reroot Pontiac is a nonprofit organization that transforms blighted areas into interactive educational spaces that increase environmental awareness. Our goal is to develop an interest in environmental interactions, foster a deeper appreciation of nature, and become aware of the complex human-environmental relationships that shape our ecosystem.
Background
As a fast-growing nonprofit organization, I joined Reroot Pontiac as a marketing intern with the objective of developing a social media strategy that would increase the company's visibility, improve their social media engagement across platforms, and subsequently strengthen their relationship between donors, volunteers, and corporate sponsors.
My role
As lead marketing intern, I initiated and implemented a social media and marketing strategy that would increase brand awareness, build an engaged community, and attract volunteers and donors. Specifically, I performed the following duties:
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Deliverables
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Developed and published monthly newsletter publication
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Initiated and managed creation of social media content and engagement on Facebook, Twitter, and Instagram
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Curated online content for upload to YouTube channel
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Created informational brochures and flyers
Newsletters
Developed complete product design and development; brainstormed ideas for each edition, worked alongside IT team to coordinate distribution, measured performance to increase effectiveness and reach.
Marketing Brochures
Developed complete product design and development; planned, designed, and generated visually appealing brochures and pamphlets for distribution.
Flyers
Developed complete product design and development; worked closely with CEO to create consistent digital materials that aligned with the company's brand and personal values.
Drew 200+ visitors
Reached 1,000+ people
Measurable Outcomes
31% increase in total social media engagement
28% growth in website traffic from all social media posts
37% increase in total likes, comments, and shares on Facebook